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The German fashion label Talbot Runhof designs and sells premium dresses and accessories. Internationally renowned, e.g. from its regular shows at Paris fashion week, the label distributes via its own boutiques, wholesale partners and its own eCommerce shop. The brand runs a digital sales team based in its headquarters to engage with customers online.
Talbot Runhof’s digital sales team used phone & email to engage with customers, but struggled to convey the same level of personal advice as their boutique sales teams. The brand wanted to close this gap and looked for the right tool to offer the same experience online as in their own stores.
The label’s ambition with AMAZD is clear:
Bring the in-store experience online. Just like in a physical store, consult one-on-one.
Talbot Runhof’s digital sales team fully leverages AMAZD’s guided sales platform to drive online revenue. The team now offers instant and scheduled conversations to answer questions around dresses, measurements, sales and service.
Next step will be to roll-out AMAZD to Talbot Runhof’s boutiques for virtual shopping sessions. Thereby online customers will be able to directly connect with a boutique to virtually experience the brand’s latest collections.
Bring the in-store experience online. Just like in a physical store, consult one-on-one.
Talbot Runhof upgraded its online customer experience with the help of AMAZD’s guided sales suite. The designer label now engages in meaningful online sales conversations with its international customers:
