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Wattbike selling high-consideration sports equipment online with AMAZD

Situation

Wattbike manufactures premium indoor bike trainers & accessories for both athletes at home and commercial customers such as health clubs, elite training centres, physios & coaches.

The UK-based sports brand sells via its own eCommerce shop based on Shopify, showrooms in the UK and local distributors around the globe (including US, Australia, South Africa, Japan, France and many more).

Challenge

Buying a Wattbike is not an ad-hoc decision. Rather, customers go through a longer decision-making process that spans across several weeks from first discovery to final purchase decision.

New customers need to experience Wattbike first-hand, to help fully explain the product benefits and features but also to support choosing the right product for the goals they’re looking to achieve. 

Wattbike has been using its local showrooms in the UK to demonstrate their bikes. While this is working well within local reach, delivering such customer experiences online imposed a real business challenge.

Wattbike was looking for new ways to 

  • shorten the decision-making
  • convert customers when they abandoned checkout
  • and overall improve the conversion rate.

Guided shopping via online advice on your website.

Bring the in-store experience online. Just like in a physical store, consult one-on-one.

Within the web widget, the customer can enjoy engaging conversations both in chat and via call. Different chat functions enable the exchange of messages, files, videos, pictures, and GIFs. Also, the customer can schedule a call with an expert at their own convenience. An overview of the expert's availabilities allows for seamless scheduling. Shortly before the call both parties can join.

Solution

AMAZD integrates deeply with Wattbike’s eCommerce system

With AMAZD, Wattbike’s sales teams now drive meaningful online sales conversations:

  • to sell actively,
  • flexibly and
  • guide customers along their purchase journey

Wattbike’s sales teams use AMAZD seamlessly across devices on desktops, tablets and smartphones.

AMAZD allows Wattbike to stay connected with prospective customers throughout their decision making process.

Guided shopping via online advice on your website.

Bring the in-store experience online. Just like in a physical store, consult one-on-one.

Within the web widget, the customer can enjoy engaging conversations both in chat and via call. Different chat functions enable the exchange of messages, files, videos, pictures, and GIFs. Also, the customer can schedule a call with an expert at their own convenience. An overview of the expert's availabilities allows for seamless scheduling. Shortly before the call both parties can join.

Results

Wattbike’s results are directly measurable. The sports brand elevated its online customer experience to a new level and further sets itself apart from competition. 

AMAZD helps to significantly drive online sales:

  • 21% of AMAZD conversations convert to sales
  • Order values via AMAZD are 101% larger than Wattbike’s eCommerce average 
  • Wattbike has set up a new revenue stream with AMAZD contributing to a significant share of its total online revenue

Guided shopping via online advice on your website.

Bring the in-store experience online. Just like in a physical store, consult one-on-one.

Within the web widget, the customer can enjoy engaging conversations both in chat and via call. Different chat functions enable the exchange of messages, files, videos, pictures, and GIFs. Also, the customer can schedule a call with an expert at their own convenience. An overview of the expert's availabilities allows for seamless scheduling. Shortly before the call both parties can join.
Our ambition is to provide an engaging and frictionless buying experience for future Wattbikers. Adopting the AMAZD platform provides direct access to our expert advisors by chat or via a virtual showroom, enabling us to understand the diverse needs of our customers, and to advise on how Wattbike can help them achieve their goals.

Head of Customer Experience @Wattbike

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